The month of June is approaching… …and we’re almost halfway through the year 2012! Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012… …that we can use as the basis for event-driven direct response marketing campaigns or promotions. First, let’s take a look at the calendar […]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]