“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing […]
Two New Marketing Books…
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…
Marketing Conferences And The Copywriter
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
Russian Roulette For Business Owners…
…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…