One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit “Zen” at times but, hey, I’m into that kind of thing! Now, John has recently posted a piece on his blog titled “Copywriting Crisis”. If you’re a […]
Copywriting Video – John Carlton On “Defining Your Avatar”
Here’s another video from top copywriter John Carlton’s “Copywriting Checklist” series. It’s #4 and titled “Defining Your Avatar”. Now an “Avatar” is, according to my Reader’s Digest “Word Power Dictionary” – “an incarnation or embodiment of something” (alternatively “a deity appearing in bodily form on earth” but that’s not what we’re dealing with here). In […]
Copywriting Videos – More From John Carlton On Crafting A Great Sales Letter
“The Success Or Failure Of Every Sales Letter Or Advertisement Is Determined Before A Single Word of Copy Is Ever Written” – Kevin Francis via Sun Tzu I’m going to backtrack slightly with master copywriter John Carlton’s “Copywriting Checklist” series of videos. The last video I posted was #3 in the series but I discovered […]
Copywriters – What Are You Really Selling?
Here’s another video from copywriter John Carlton, #2 in his “Copywriting Checklist” series. So what are you really selling?
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]
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