Super quick post. Copywriter John Carlton is on a roll over on his blog and has just posted another item about Gary Halbert called “Jerks, Genius , And Juice”. Note the mention of the classic copywriting book “The Robert Collier Letter Book”. Essential reading for every copywriter if only for that one idea of “Entering […]
Copywriting Video – More From John Carlton On Testimonials
OK, here’s copywriter John Carlton’s third (and final) video on testimonials from his “Copywriting Checklist” series. Testimonials are one of those copywriting elements that everyone “knows” about. However, all too often they are not used to best effect. Remember that the primary purpose of the testimonial is to provide PROOF of your claims and support […]
Copywriting Video – Example Of A Poor Testimonial
Here’s another video from copywriter John Carlton’s “Copywriting Checklist” series. It’s the second of three dealing with testimonials and this one provides an example of what you don’t want to see in a testimonial. Long-winded, rambling testimonials are not effective. You want “Facts plus some spice!” as John Carlton puts it. Enjoy the video. Simply […]
Copywriting Video – Right Way To Use Testimonials
Here’s video #5 from master copywriter John Carlton in his “Copywriting Checklist” series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of the key “proof” elements to include in any sales letter. But to get […]