Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar October 2012
Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I’ll cover “global” events first before looking at the local scene in Australia. The stand out occasion, and one beloved […]