For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill. As always, there was a full, informative and inspiring agenda. The […]
Looking Ahead – Marketing Calendar September 2015
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2015. After the lull of the last month or so… …it’s a time of a […]
Looking Ahead – Marketing Calendar June 2015
The month of June is approaching… …that means we’re almost halfway through the year 2015! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar June 2015. Also… …did you know that June […]
Looking Ahead – Marketing Calendar May 2015
May 2015 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2015. Two notable […]
Looking Ahead – Marketing Calendar April 2015
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
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