2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Looking Ahead – Marketing Calendar September 2014
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. After the lull of the last month or so… …it’s a time of a change of seasons. It’s Autumn […]
Looking Ahead – Marketing Calendar June 2014
With June approaching… …we’re almost halfway through the year 2014! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. Also… …did you know that June is the biggest month for weddings in the USA? Probably similar in other […]
Looking Ahead – Marketing Calendar May 2014
May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in most places apart […]
Looking Ahead – Marketing Calendar April 2014
Here’s our regular look ahead at the coming month, April 2014… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]