One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year 2014! As well as this article to give you ideas… …here’s a great post from copywriter Ray Edwards… “How To Create A One-Page Marketing Plan”. It’s taken […]
Looking Ahead – Marketing Calendar December 2013
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2013. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE […]
Looking Ahead – Marketing Calendar September 2013
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar July 2013
Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we’re now in the second half of the year. As with any milestones like this, it’s an opportunity to give people a […]
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