Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to […]
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