…then Lawrence Bernstein has… “9 Headline Templates That Have A Prayer” …for you over at the “Info Marketing Blog”. Using templates and “swipes” is a somewhat controversial topic in copywriting…
Marketers – The Perils Of Being In A Commodity Market
Out doing my weekend grocery shopping I decide to pop into the local Aldi store for a change. If you’re not familiar with the company, Aldi is a supermarket company with a very clear positioning at the no-frills and very low-cost end of the market. It’s a German company, privately owned by a couple of […]
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled “Customers Won’t Discount Your Dishonesty”. It’s about the marketing tactic of making an “Exit Offer” at a discounted price as a last ditch effort to squeeze some revenue from the traffic. Now, there is a “wrong way” and a “right way” to make this kind of offer. […]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article (“Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention… Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status […]