OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One […]
So, What Was The “Secret Tip” For Copywriters And Marketers?
A few posts back in “Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…” I talked about attention grabbing headlines. I also mentioned that there was another “hidden” copywriting and marketing lesson in that post. What I was referring to is what’s called the “Zeigarnik Effect”. This is, put simply, the need for […]