…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the […]
How A Top Copywriter Views Research…
Not me, but superstar copywriter Clayton Makepeace. Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy. The more effective your research, the better chance you have of coming up with a killer hook or USP. Clayton’s latest blog post “Turning Research Into Gold” provides a case study on how the […]
Copywriting And Emotional Triggers
As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales […]
Copywriting Video – Right Way To Use Testimonials
Here’s video #5 from master copywriter John Carlton in his “Copywriting Checklist” series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of the key “proof” elements to include in any sales letter. But to get […]