…but you’re going to create a killer video! Or… “A simple letter is beyond you…but a Hollywood blockbuster…no problem!” OK. Get the picture. Look, the above comments (hopefully) don’t apply to you. But I’m going to go on a mini-rant about something that is annoying me at the moment. Bear with me because what I […]
Great FREE Lead Gen Kit For Direct Response Marketers
You can never have too many swipe files, templates or “idea generators” in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely […]
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post. If you’re like most of the rest of us, however, then this might contain […]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content. Now the folks at Stompernet have re-released the program […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]