Time to bring this somewhat sprawling series on “Better Website Conversion Tips” to a close. Below are the links to the individual posts in the series to make it easy for you to review and revisit particular sections. To summarise the key points… 1) Design your pages with the principles of direct response marketing in […]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Info Products For Marketers Made Easy – Part 3
In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business… …we looked at how you can use Private Label Rights material… “Info Products For Marketers Made Easy – Part 1” …and also how to use articles… “Info Products For Marketers Made Easy […]
Better Website Conversion Tips – Part 10
Been a while since the last in this series of “Better Website Conversion Tips”. Apologies dear reader! You can find the previous post in the series at… “Better Website Conversion Tips – Part 9”. Here’s the next in the series… *** Better Conversion Tip #10 – Test Credibility And Proof Another thing you’ll want to […]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]