Out on my morning walk, I noticed this tagline on the side of a van… “Making People And Appliances Happy!” It was a Fisher & Paykel van (they’re a white goods and appliances firm), part of the service department. Now this might seem a little “cute” (there was a “Smiley” face on the van too!) […]
Archives for November 2008
Today’s Quick Copywriting Tip…
I posted earlier about Gary Bencivenga’s new “Success Bullets” project. Thinking about success as a copywriter brought to mind some of the tips that have been passed on to me. One piece of advice that I have heard many times is…
Copywriting Notes – “Success Bullets” From…
…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!). Gee, it’s been a while since I posted in this “Copywriting Notes” series. Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga. It’s called “Success Bullets” and it’s all about…
U.S. Election Result And What It Says About “Social Mood”…
…and the implications for copywriters and marketers. I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”. Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of […]
A Few Good Copywriters…
OK, this video is actually called “A Few Good Creative Men” but I think they really meant copywriters! Came across this at Pete Godfrey’s “Master Class” over the weekend and what can I say? It’s very funny. Enjoy!
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