American author John Updike died recently. There’s an article about his life and work in “The Economist” (“John Updike – An American Subversive”)… …and this caught my eye…
Archives for January 2009
Marketing Bright Spots Amid The Gloom…
Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom… …and might give copywriters and marketers some ideas. The first is…
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content. Now the folks at Stompernet have re-released the program […]
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