…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…
Archives for January 2009
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
“Scientific Advertising In The 21st Century” – Part 18 “Negative Advertising”
“Negative Advertising” is the subject of Chapter 18 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In this short chapter, Hopkins discusses two types of negative advertising. The first is what is usually called “knocking copy” or directly criticising the competition. Hopkins strongly discourages this…
Looking Ahead – Marketing Calendar February 2009
Here’s this month’s look ahead at events in February that you could base a marketing promotion around. (As an aside, it’s already the 11th of the month! How did that happen?!?) The main event of general interest is Valentine’s Day on February 14. In the USA, the month kicks off with the football “Super Bowl” […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
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