One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”. If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag […]
Marketing Calendar – Who’s Your Valentine?
OK, January is almost over (gee, what happened to the first month of the year) and Valentine’s Day is fast approaching. I just received an email from PayPal with a Valentine’s Day promotion. If you’re going to have a special themed promotion, you need to have it organised NOW! Looking a little further ahead, Easter […]
Marketing Lessons From Movie “Special Editions”
One of my all time favourite movies is “Heat”. Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It’s an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains possibly the best movie shoot-out scene of all time. […]
Marketing And Creating Value In Your Product – Haigh’s Chocolates
There’s a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book “My Life In Advertising” Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making the beer and the great care they took to make the beer as “pure” as possible. The […]