Copywriters obviously aren't the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with "resistance" it's something that anyone involved in a creative endeavour seems to struggle … [Continue reading]
Quick “Public Service” Announcement For Copywriters…
Ace copywriter John Carlton is about to withdraw all of his current copywriting programs from the market ahead of launching new versions ("Say Bye-Bye To The 'Bag Of Tricks'"). It's likely that the new versions will be significantly higher in … [Continue reading]
Why Do Big Financial Institutions Have Such Dumb Advertising?
In the City today I couldn't help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It's promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display … [Continue reading]
Wonderful Example Of An Intriguing Headline
Had to share this wonderful example of the use of intrigue that I came across in today's UK "Daily Telegraph". "The Sticky Toffee Pudding Mystery" The article leads off... … [Continue reading]
- « Previous Page
- 1
- …
- 145
- 146
- 147
- 148
- 149
- …
- 167
- Next Page »