Here’s the regular look ahead… …this time at the coming month of November 2014… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is a […]
Looking Ahead – Marketing Calendar August 2014
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south […]
GKIC London Chapter – Meeting 19 November 2013
A quick note on yesterday’s (19 November 2013) meeting of the GKIC London Chapter. Ably hosted by David White as usual, another afternoon of great marketing information, updates and simply the opportunity to chat and swap ideas with like-minded marketers. David kicked off the afternoon with a tremendous presentation on creating your own info product, […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
Looking Ahead – Marketing Calendar November 2013
Time to look-ahead at the month of November 2013… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…we’re fast approaching the end of the year… and that means CHRISTMAS, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s not […]