Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]