“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…
Crocodile Marketing Conference – Saturday Morning Session
OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
Crocodile Marketing – Last Inner Sanctum Conference
Shock waves swept through the Direct Response Marketing community in Australia recently… …when the “Wizard Of Words”, copywriter Pete Godfrey announced that he was leaving Crocodile Marketing… …the company he had set up with David McMahon only around 18 months ago. According to Pete, he decided to move on because…
Some Great, Free, Copywriting And Marketing Resources…
…from ace Aussie copywriter Pete Godfrey. I’ll make this brief. Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008. I went to all 3 of them and they were among the best and most valuable copywriting and […]
A Classic Story With A Valuable Lesson For Marketers…
…and direct response copywriters, of course. This is a true story… A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit the local zoo where he especially enjoyed […]