…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the […]
Great News For Copywriters…
…and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
Remembering Legendary Copywriter Gary Halbert
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess! Anyway, to mark the occasion, there’s a new article up at the […]
Great Resource For Copywriters – “Phrases That Keep Attention”
I know I said this next post would be about “Marketing Lessons From Starbucks”, but I’ve just come across a resource that will be very valuable for you, particularly if you’re a copywriter. Rich Schefren is a guy well worth listening to when it comes to business and marketing. I first came across Rich back […]