Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post. If you’re like most of the rest of us, however, then this might contain […]
Copywriting Diagnostics…
…or “Help! The copy isn’t performing! What do I do now?” Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled… “Are Bottlenecks Clogging Your Sales?” I was a little surprised because…
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]
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