Not just another great cartoon from Tom Fishburne… …but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at… “brandtube” It concerns the most mundane of products…
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing… and…
One Of The Biggest Copywriting Blunders…
Wonderful cartoon from the great Tom Fishburne… …neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in this. Always remember, it’s NOT about you and your product or service. It’s […]