…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the […]
Archives for December 2008
A Tip For Copywriters To Boost…
…both your bank balance and something MUCH more important. Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy… …but that I can vouch from personal experience will work for you. It’s quite simply…
“The Copywriters Toolkit”…
…will soon be gone in its current form. You may have noticed in the right hand column of this blog a banner for “The Copywriter’s Toolkit”. It’s perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, and know-how to boost your conversions 220-312% or more. That means double […]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here’s the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary’s early days as a writer and his early mentors – people like copywriting legend John Caples and the great David Ogilvy. Notice also some of the “mindset” points that Gary makes early on. By […]