…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon… Tom’s full article is at “outsourcing social media“. So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource is…
Archives for 2011
Looking Ahead – Marketing Calendar April 2011
Here’s our monthly feature looking ahead to April… …at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you! Then Easter is the big event of the month. it’s late this year and falls on April […]
Marketing And Movie Trailers – Unknown
As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
Are Your Customers About To Hang Up On You…Permanently?
Customer service tends to be low on the priority list for most companies… …especially large companies, for some reason. Sure, they all pay lip service to the idea… …but few actually deliver. Poor Tom Fishburne clearly had a bad experience with United Airlines… …and from the video in his post “your call is very important”…
Looking Ahead – Marketing Calendar March 2011
Time for our monthly look at upcoming holidays, events and anniversaries… …that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March […]