Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
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Why Most Government Advertising Sucks!
In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean… I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0” as it happens) and my eye caught a big display ad. The “headline” […]