Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week. The report is all […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
Copywriting Video – More From John Carlton On Testimonials
OK, here’s copywriter John Carlton’s third (and final) video on testimonials from his “Copywriting Checklist” series. Testimonials are one of those copywriting elements that everyone “knows” about. However, all too often they are not used to best effect. Remember that the primary purpose of the testimonial is to provide PROOF of your claims and support […]
Coywriting Notes – Defeating Resistance
“Copywriting Notes” is going to be a new regular series of posts (every Friday is the plan) where I talk about some of the issues and challenges that copywriters face on a personal level. I promise this won’t be too self indulgent! You know, being a freelance copywriter can be a bit of a lonely […]
Copywriters – Great Insights On The Business Of Being A Freelance Copywriter
One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit “Zen” at times but, hey, I’m into that kind of thing! Now, John has recently posted a piece on his blog titled “Copywriting Crisis”. If you’re a […]