One of the biggest challenges for many copywriters is simply how to manage time effectively. It’s important, of course, because deadlines have to be met and if you’re working for yourself you can’t afford to waste time. Working from home poses particular challenges because, well, it’s just too easy to get distracted. So how do […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing. If an advertisement isn’t producing an adequate result, you […]
How Copywriting Can Make Virtually Any Product Exciting And Interesting
One of the challenges facing any copywriter is to come up with the “Big Idea” or the angle that makes a product or service exciting, or at least compelling, to the prospect. It’s what legendary copywriter John Carlton calls “The Hook”. Now, as I was walking along to my “Latin Cardio” class today (I’ll tell […]
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