The new Batman movie, “The Dark Knight” is a massive hit and looks like it could challenge “Titanic” as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I’ve seen all year. To paraphrase one reviewer “It’s visually stunning and works both as a conventional all-action […]
Why Do Big Financial Institutions Have Such Dumb Advertising?
In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme […]
Roundup Of Copywriting News And Events
Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week. The report is all […]