Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar May 2013
The month of May 2013 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
December 2012 Is Here – Marketing Promotions In Full Swing!
It’s December 1st…I can’t believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, “officially” it’s the fourth Sunday before Christmas Day). You’re probably familiar with the traditional “Advent Calendars” where a new window is opened every day to reveal a Christmas-related item. You could easily adapt […]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 13
- Next Page »