“The Success Or Failure Of Every Sales Letter Or Advertisement Is Determined Before A Single Word of Copy Is Ever Written” – Kevin Francis via Sun Tzu I’m going to backtrack slightly with master copywriter John Carlton’s “Copywriting Checklist” series of videos. The last video I posted was #3 in the series but I discovered […]
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled “Customers Won’t Discount Your Dishonesty”. It’s about the marketing tactic of making an “Exit Offer” at a discounted price as a last ditch effort to squeeze some revenue from the traffic. Now, there is a “wrong way” and a “right way” to make this kind of offer. […]
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series “Scientific Advertising In The 21st Century”. Hopkins begins the second chapter (“Just Salesmanship”) as follows… “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Success and failures in both lines […]
Copywriters – Are You Missing Out By Not Using This Unusual Tactic?
Got your attention? Good, that kind of illustrates the topic of this post! Copywriter Pete Godfrey, Australia’s own “Wizard Of Words” has made a couple of interesting posts on his blog ( “The Fear Of Loss Is More Powerful Than The Hope For Gain!” and “Persuasion Power…The Two-Sided Coin”) about the use of “negative” emotions […]
Copywriting Video – Proving Credibility
Here’s another video from master copywriter John Carlton. It’s #3 in his “Copywriting Checklist” series titled “Proving Credibility” The point about “Proving Credibility” comes about halfway through and it’s quite subtle. It’s not the usual material about credentials and testimonials. It’s about how to present proof points and other elements of your proposition. John talks […]
- « Previous Page
- 1
- …
- 47
- 48
- 49
- 50
- 51
- …
- 56
- Next Page »