“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life.” – David Ogilvy One of the foundation books in the canon of Direct Response Marketing and Copywriting literature is “Scientific Advertising” by Claude Hopkins (usually found twinned […]
Attention Copywriters! Amazing FREE Headline Swipe File!
As far as I’m concerned, a copywriter can never have too many headline swipe files. It’s a bit like the old adage that you can never be too rich or too thin! Why are headlines so important? Two reasons, in my opinion… Firstly, as I’m sure I don’t need to repeat, the headline is what […]
Copywriters – What Are You Really Selling?
Here’s another video from copywriter John Carlton, #2 in his “Copywriting Checklist” series. So what are you really selling?
Copywriters, Please Don’t Use Words Like This…
In recent posts I’ve been talking about the need to use words carefully. Now it’s amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear. It’s your “Reticular Activating System” in operation (more on that some other time, perhaps…Oops! Perhaps […]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of […]
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