“Celebrity Beauty Secrets” They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”. Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” […]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I’d certainly regard him as one of the 3 “Giants” of the Direct Response Marketing world in the second half of the 20th century (the […]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article (“Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention… Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status […]
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]
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