Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
Looking Ahead – Marketing Calendar July 2012
Let’s take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through until August 12. You’ve most likely already seen Olympic […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
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