Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Marketing In 2011 – Thoughts On The Year Ahead
A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…
Urgent! Facebook Marketing Land Rush…
Hey…I know I don’t comment too much about social marketing… …but there’s something happening that you need to know about. As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page. So instead of something weird and […]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…
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