This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
Info Products For Marketers Made Easy – Part 3
In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business… …we looked at how you can use Private Label Rights material… “Info Products For Marketers Made Easy – Part 1” …and also how to use articles… “Info Products For Marketers Made Easy […]
Looking Ahead – Marketing Calendar July 2011
Whoa…half of the year is almost gone… …as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion, Starting with Australia… …this is a pretty lean month. It’s the start of […]
Brief Thoughts On The Royal Wedding…
I confess I originally wasn’t going to watch the Royal Wedding of Prince William and Kate Middleton… …(now the Duke and Duchess of Cambridge, of course)… …but I did in the end. And what a wonderful occasion. Couple of things to note for copywriters and marketers… 1) The enduring power of stories and symbolism
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