…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]
Roundup Of Copywriting News And Events
Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week. The report is all […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
Copywriting Notes – How Do You Know You’re Good Enough?
Couple of times recently in copywriting discussions I’ve seen this question come up, that is how do you know when you’re good enough to be a copywriter, in particular, to offer your services as a freelancer? Interesting question, because it’s not as if there’s a “Copywriting University” where you get a seal of approval (OK, […]