There’s a solid marketing reason for including this photo…read on to discover why…
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Pete Godfrey’s ‘Business Profits Triangle’ – Part 2
Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”. In this section, we move on to discussing the second side of the triangle and that’s marketing. More specifically, direct response marketing. Also, discover what “Evil” really is… …plus some practical tips on mindset. […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…