Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]
20 Copywriters And Marketers Just Got Themselves A Huge Bargain…
In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)…US$1,999. 20 copywriters and marketers really have got themselves a huge bargain, in my (no […]