There’s a solid marketing reason for including this photo…read on to discover why…
(Belated) Celebration Of The Great Gary Halbert
OK, as I write this, it’s still June 12 in the USA… …but it’s morning on June 13 here in Australia. Which means… …I forgot that June 12 is the birthday of one of the greatest copywriters of all time… …the incomparable “Sir” Gary Halbert. (And I forgot despite a very thoughtful email to remind […]
Is Direct Response Meerkating Dangerous?
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”). But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series… Wonderful! But are there […]
Copywriting Blogs Roundup – 26 June 2010
Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)… Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted. One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This […]
Copywriting Blogs Roundup – 19 June 2010
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting […]