Here’s the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary’s early days as a writer and his early mentors – people like copywriting legend John Caples and the great David Ogilvy. Notice also some of the “mindset” points that Gary makes early on. By […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]