Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very […]
Copywriting Blogs Roundup – 3 July 2010
Only 2 things I’ve noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including… “Is this the most underestimated, overlooked marketing weapon?” Totally agree with Drayton. Every time I’ve used this, the results have been great. Over at the “Total Package” there’s a […]
Copywriting Blogs Roundup – 26 June 2010
Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)… Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted. One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]