If you've been studying copywriting and direct response marketing for any length of time, you've probably come across... 1. The technique of using stories in your copy; and 2. The idea that "secrets" are a powerful device to attract the … [Continue reading]
The Importance Of The Offer In Copywriting
Your offer is one of the most important elements of any promotion. Here's a video from copywriter John Carlton's "Copywriting Checklist" video series spelling out some of the critical points to keep in mind... … [Continue reading]
Will This Message Reach The Market?
If you're a copywriter or have any experience of direct response marketing, then I'm pretty sure you're familiar with the important concept of "Message-to-market-match". That is to say, when advertising you choose an avenue that will reach your … [Continue reading]
A Simple, But Very Powerful, Copywriting Formula…
...when you know the secret to using it effectively, that is. "Mass Control" marketer Frank Kern is on the loose again! He's about to launch some sort of membership programme, from what I can gather. In the lead up to that he has a new video … [Continue reading]
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