As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
Marketing In 2011 – Thoughts On The Year Ahead
A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common […]
Is Direct Response Meerkating Dangerous?
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”). But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series… Wonderful! But are there […]
Emotional Direct Response Meerkating?!?
The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the “10 Best Ads Of The Last 10 Years”. The ads were selected primarily on the basis of how effective they were and the results they produced. One of the ads (campaign, […]
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…