Saw this item (with the lead “Recipe For Disaster”)… “Classic menu items and why chefs hate them” …and was reminded of a surprisingly common marketing blunder. Namely… … that a company or marketer gets tired of a promotion and stops it… …before the market actually loses interest. The result at a minimum is not making […]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne’s wonderful cartoons… …and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use! However, there’s a serious marketing point here…
Sydney Opera House – Ship Song Marketing Video
Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy. It’s based around the “Ship Song” by Nick Cave. I both LOVE this video… …and HATE it… …as I’ll explain after you’ve had a chance to watch it… OK, wonderful song and wonderfully filmed. Hits lots of emotional hot buttons… …and […]
Two New Marketing Books…
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic “Scientific Advertising” is all about getting the product to the customer – “Getting Distribution”. Now, for the classic direct response marketer or someone doing business on the internet, this subject may seem of little or no interest. But there are 2 reasons why this may be useful…