With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. The Summer Solstice […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar December 2012
It’s that time of the month when we look ahead to creating… …a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE do not neglect the […]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
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