Riffing off of the recent sale of the painting “The Scream”… “Edvard Munch’s The Scream Sells For Record $119.9 Million” …here’s another great marketing cartoon from Tom Fishburne… Full post at “marketing clutter”. From the post… “There has never been a greater level of marketing clutter. Yankelovich Consumer Research charts that “we’ve gone from being […]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Crocodile Marketing Conference – Saturday Afternoon Session
“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]
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