Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
Copywriting And Emotional Triggers
As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales […]
Marketing And How The Mega-Rich Get “Satisfaction”
Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”. “The Rolling Stones have been named the world’s highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.” The book in question is “Pop Babylon” by Imogen Edward-Jones. Wonder if […]
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